Objective: Change people’s perception and attitude towards United Airlines
Problem: Despite United Airlines being the 3rd leading worldwide airline, their many blunders have caused their reputation and perception in the eyes of the public to deteriorate drastically.
Insight: People are more likely to forgive your past mistakes if you take ownership of your actions.
Solution: Bad things happen, mistakes happen. So don’t deny it. United will now take their partnership with Disney a little further and use their characters to ask for forgiveness and another chance.
Credits :
Concept - Vanessa Bittante, Sharanya Narayanan
AD & CW - Sharanya Narayanan
Published in Ads of the World
